Lately I’ve been trying to save money, which is not an easy task for me… I’ve been steering clear of Target, pretending that J.Crew doesn’t have online shopping, and being a bit more resourceful with mixing and matching some of my older clothes. One thing I can’t shake as I attempt to be frugal is an odd craving for new lipstick.
Do I usually wear lipstick? no.
Do I need lipstick? no again.
So why the hell am I craving lipstick now?
Turns out I’m not crazy {yay!}, but there’s a pretty legitimate reason – the Lipstick Index…
“The lipstick index is a term coined by Leonard Lauder, chairman of the board of Estee Lauder. Lauder made the claim that lipstick sales could be aneconomic indicator, in that purchases of cosmetics – lipstick in particular – tend to be inversely correlated to economic health. The speculation was that women substitute lipstick for more expensive purchases like dresses and shoes in times of economic distress.”
Even though I’m not in complete financial distress, saving money does make me avoid larger purchases, giving me reason to crave smaller items like lipstick. If by the end of the week I still have a crazy lipstick craving, I might have to give into it and purchase one of these bad boys below {and hopefully I won’t buy out the whole store…}
I try to have one of every shade- which leads me to buying SO many lipsticks. Some I don't even use or like! But yes, it's totally a substitute for more expensive things!
I am craving all of those shades above! I am trying to make spring come by wearing brightly colored lipstick! And unfortunately it isn't working:)
Haha I'm totally with you, Maya. I buy lipsticks all the time, especially when I need a little mood boost. That FACE Stockholm shade looks super pretty!
All of these shades are so beautiful!
That's an interesting statement. I think it makes sense, it's like a little luxury. Like treating yourself to Starbucks. One little lipstick won't hurt 😉
Lipstick is a relatively inexpensive way to change up your look without buy a new piece of clothing… I actually think that's a brilliant way to get your fix!
XO
Pearls & Paws
That makes so much sense!
SO true! that Leonard Lauder was a smart man– i am all about small indulgences!
Im so into lipstick lately!
girlavantgarde.com
such great colors! perfect for Spring, love!
Haha OMG this is so true!! Last year when I started to try to be more conscious of my clothing/shoe/bag purchases I ended up buying more makeup than I ever have in my life! That Ilia color is so pretty and I'm pretty sure I don't own anything like it…
Oh, goodness!!! I am a lipstick addict, no joke! I must have at least 50 shades…it's kind of out of control 😉 I say go a little crazy! You'll love it 😉 XO Brynn
Yep, "economic stress" led me to buy far too many nail polishes last summer. None of them needed, but all of them pretty:)
I love red lipsticks because even with a all neutral or dark outfit it adds a nice touch of elegance! xo
That actually really makes sense! I usually buy beauty products when I know I shouldn't go out and shop for clothes. I feel way less guilty!
xo Olivia
go for the glam
I never wear lipstick either, I don't even think I own any! But lately I've been wanted a pretty pink huge for spring! It's such a great look with oversized sunnies!
xo jen
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obsessed with lipstick
xoxo navy & orange